How is price per visit calculated?

Divide total revenue from completed visits by the number of completed visits over the same period. Most operators run it monthly. Strip out one-off project work and tip income to get a clean number you can compare period over period and across crews.

What is a healthy price per visit?

It depends entirely on the trade. Residential cleaning sits around $130 to $200 per visit, residential lawn care lands at $55 to $95 per visit, residential pest control runs $90 to $150 per quarterly visit, and HVAC tune-ups land at $120 to $200. The right number is the one your local market will pay for the scope you actually deliver.

How do I raise my price per visit without losing customers?

Three levers, in order of safety. First, drop the lowest-priced 5 to 10 percent of your book on renewal. Second, raise prices on new customers and let the recurring book catch up gradually. Third, raise existing prices on a clear cadence (annually is the norm) with at least 30 days of notice. Most operators lose nobody after a price increase done this way.

Should I track price per visit per crew?

Yes if you have more than one crew. Per-crew price per visit surfaces real differences in the customer mix each crew is handling. If one crew runs higher than the other, you usually find the answer in the route: bigger jobs, denser zip codes, or longer-tenured customers who pay current rates.

What is the difference between price per visit and price per hour?

Price per visit reports what the customer actually paid for the visit. Price per hour reports the labor productivity of the crew while on site. The two move together, but not always: a crew can have a high price per visit and a low price per hour if the job is overscoped, and vice versa.

How is price per visit calculated?

Divide total revenue from completed visits by the number of completed visits over the same period. Most operators run it monthly. Strip out one-off project work and tip income to get a clean number you can compare period over period and across crews.

What is a healthy price per visit?

It depends entirely on the trade. Residential cleaning sits around $130 to $200 per visit, residential lawn care lands at $55 to $95 per visit, residential pest control runs $90 to $150 per quarterly visit, and HVAC tune-ups land at $120 to $200. The right number is the one your local market will pay for the scope you actually deliver.

How do I raise my price per visit without losing customers?

Three levers, in order of safety. First, drop the lowest-priced 5 to 10 percent of your book on renewal. Second, raise prices on new customers and let the recurring book catch up gradually. Third, raise existing prices on a clear cadence (annually is the norm) with at least 30 days of notice. Most operators lose nobody after a price increase done this way.

Should I track price per visit per crew?

Yes if you have more than one crew. Per-crew price per visit surfaces real differences in the customer mix each crew is handling. If one crew runs higher than the other, you usually find the answer in the route: bigger jobs, denser zip codes, or longer-tenured customers who pay current rates.

What is the difference between price per visit and price per hour?

Price per visit reports what the customer actually paid for the visit. Price per hour reports the labor productivity of the crew while on site. The two move together, but not always: a crew can have a high price per visit and a low price per hour if the job is overscoped, and vice versa.

Glossary entry

What is price per visit?

Why price per visit is the cleanest pricing metric

Most operators look at revenue per month and call it pricing. Revenue per month is a useful cash-flow number, but it hides the things that actually drive profitability. A month that looked great might have been built on overscoped visits or a slate of one-off jobs that will not repeat. A month that looked thin might have been built on the right mix of recurring customers at the right per-visit rate. The only way to compare month to month like for like is to bring the metric down to the unit: the visit.

Price per visit is what you charge for one trip to one customer's address for one defined scope. Multiplied by visit frequency it produces customer lifetime value. Compared crew to crew it surfaces customer-mix differences. Tracked month over month it shows whether the rate card is keeping up with cost increases or losing ground. It is the cleanest number a service business can hold itself to.

Benchmark ranges across common trades

These ranges represent the middle 70 percent of US operators we have seen at Simple Scheduler. Local market, scope, and frequency can shift the band, but they offer a starting reference.

Trade	Typical range	Notes
Residential cleaning	$130 to $200	Weekly and bi-weekly rotations, two-bedroom and three-bedroom typical scope.
Residential lawn care	$55 to $95	Bi-weekly mow service in suburban single-family markets.
Pool maintenance	$120 to $180	Weekly chemical service with skim, vacuum, and equipment check.
Pest control (residential)	$90 to $150	Quarterly service for a typical detached home.
HVAC maintenance	$120 to $200	Per tune-up visit, two-system home. Excludes parts and emergency calls.
Mobile pet grooming	$95 to $160	Per-dog visit, four-week to six-week rotation, breed-dependent scope.

Four levers that move price per visit

Tighten the scope

Most undercharging is overscoping. Walk a visit, time the actual work, and align the price to the scope you actually deliver.

Annual price floor

Adopt a yearly cadence for raising the floor on new customers. Existing customers catch up over the next renewal cycle.

Frequency-aware pricing

Bi-weekly rates per visit should sit higher than weekly rates per visit; the more time between visits the more work per visit. Reflect that in the rate card.

Service add-ons

Carpet shampoo, oven, fridge, baseboards on cleaning visits; mulch, edge, blow-off on lawn visits. Each lifts the average for the customers who say yes.

Related concepts

Frequently asked questions

: Divide total revenue from completed visits by the number of completed visits over the same period. Most operators run it monthly. Strip out one-off project work and tip income to get a clean number you can compare period over period and across crews.

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